Make sure that the links you include are related to the topic of the guest post. Avoid linking to your home page, sales page, affiliate links, or any other page that doesn't offer value to the reader. They'll cut them off and you might end up with nothing. If you can't write introductions for posts that engage your audience, people won't have any reason to read the rest of your post and visit your website.
So don't be discouraged if you send 50 proposals as a guest and only receive 10 responses, all of which were rejected. As a result, more people will see your post as a guest, which increases the chances of you getting more traffic to your own site. If the blog has nothing more than 900-word posts with lots of screenshots, then your post should be similar. Christian is an industrial engineer with experience in programming who has used his knowledge and experience to grow 7Sigma Physiques, his fitness training business and his blog with thousands of monthly readers.
Christina Perricone, senior blog director at HubSpot, says: “The pillar cluster model organizes the content of your site around a single topic and search term using internal links.” For example, I wrote a guest post for Zapier about how to increase website speed, which I constantly link to from other guest posts whenever I can. Considering that 43% of readers read publications and articles, the odds of your content being read in its entirety are against you. Videos and blog posts aren't the only types of content you should create to educate your audience and build trust. If you intend to become a regular contributor to a blog, or you just want the blog owner to brag about how good a guest blogger you are, make sure you do everything you can to promote your post to your own audience.
If you sell plant seeds, for example, you'll want to find gardening blogs with an engaged audience of gardeners. One of the most common questions about guest blogging is whether you should use your best content for your own blog or for your guest posts. If your brand sells sunglasses made for men between 18 and 35 years old, it wouldn't make sense to write for a fashion blog aimed at women over 50. Editors of large publications can receive hundreds of submissions every week, so if you send a generic proposal as a guest, they're likely to hit the delete button right away.
Google gives higher priority to websites with new content, so if you want to get more attention from search engines, update your blog at least twice a week.
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