The fastest way to create your platform is to use someone else's. This is our definitive guide to finding, getting and writing successful guest blog posts. More than 50% of publishers are likely to delete a proposal if it includes spelling and grammatical errors, regardless of how good the content is. A good guest post is on the topic, relevant and of varying lengths.
Most guest posts are between 500 and 1000 words long, but people like Neil Patel say they should be much longer. The data suggests that more content means that your website is likely to achieve a high position in Google results. However, writing lengthy posts isn't absolutely necessary. It's more important to write a good post than a long one.
Creating your proposal is difficult, but writing the guest post itself is even more difficult. Imagine that an author writes 100 blog posts in a month, all of which have a link to a specific website. Those new readers can visit your site or landing page, which means that guest blogs help you attract new subscribers and improve lead generation. Some sites offer guidelines for writers of guest posts, in which case, all you have to do is follow them.
The first part of your outreach campaign should show that you're a fan of the blog (or at least you're familiar with it). Editors strive to provide useful content on a daily basis, but end up spending much of their time analyzing the proposals of guest blogs that don't hit the mark. Yes, you write guest posts for advertising purposes, but remember that offering value to readers is the best form of advertising you can get. Make sure to use the topic keywords in the title, as this will help your blog post rank better on Google and make it clear to readers what you'll talk about in your post.
This tells you if the site has a good reputation on the Internet and if it will offer good value for money in terms of links and, possibly, traffic if you publish there as a guest. This will tell you how many people can see your blog post as a guest and where the majority of the site's audience is located. If most of your site traffic comes from the UK and you want to reach potential customers in the US. In the US, it's probably not a good fit for your guest posting strategy.
It follows that adding NOFOLLOW attributes to all links, of course, could also harm the blog's ranking on Google. In the end, you'll be able to use guest posts effectively to gain more visibility for your company and brand and improve lead generation. Reputation X never uses blog networks to contribute content for reputational marketing reasons, and neither should you. So if you're going to use guest posts for SEO, beware of sites that do it regularly or, worse, all the time.
Blog owners will also be happy if you respond, which will increase the chances that they will be receptive to new proposals or that they will suggest ways in which you can contribute even more.
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