Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites.
Blogging as aguest (or posting as a guest) is undoubtedly the best way to start promoting your blog and generating incremental traffic from day one. Guest blogging is a tried and tested method for introducing you and your company to a completely new, but relevant, audience. It can also help you establish yourself as an authority figure in your industry and improve your SEO.
As such, guest posting has been an important part of many successful content marketing and SEO strategies. After you get approved to write a guest post, you'll have the opportunity to promote your blog (tastefully and within reason) in your article. Before you write a guest blog post, you'll need to find a site that accepts guest authors and that actively searches for content. For an in-depth look at all the tools I recommend to bloggers, check out my selection of the best tools for blogging.
It's also a great opportunity to learn more about what people want from your blog and where you could have space to better address their needs. Some sites offer guidelines for writers of guest posts, in which case, all you have to do is follow them. It simply means that you're going to have to spend precious time cultivating your social media presence (on the right networks) if you want to have a real impact in terms of bringing traffic to your blog. If the blog has nothing more than 900-word posts with lots of screenshots, then your post should be similar.
Now that you know what guest blogging is, what it can bring you and how to create a guest posting strategy for your site, you can make it work for you and strengthen your brand, in addition to improving your lead generation campaigns. Add an extremely useful toolbar at the bottom of your blog posts (if you see them internally as a writer), which offers a wide range of SEO recommendations that will help you ensure that your content complies with the most important SEO best practices, giving you a much better chance of ranking high in the organic search for the target keyword phrase. Obviously, customers and potential customers are more important to the company and can be influenced by guest blogs, but the right attribution can be a challenge. Try my free AI-based keyword tool for dozens of ideas backed by keyword research & topics to write about today on your blog.
When Google first launched and blogs were still fairly new, a blogger could target just about any keyword and hope to rank for it. In addition to participating as a guest on a podcast, you can also organize a webinar with another blogger from your space to bring all audiences together in order to add value (and, at the same time, expose each other to similar audiences). Some sites have a fairly basic and simple guide for guest posters, and all you have to do is follow them step by step. The last thing you should do before contacting the blog owner is to read the guest posting guidelines, if applicable, and follow them closely.
In the end, you'll be able to use guest posts effectively to gain more visibility for your company and brand and improve lead generation.