Guest blogging consists of inviting someone outside your company to write a blog that will be published on your website. The writer will normally work in the same industry as the organization or will be an expert in topics related to that organization. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Then, you can start using keyword search tools like SEMrush and Ahrefs (just to name a few) to generate ideas in your bank for future guest posts.
In addition, including guest posts on your own blog will help you provide new perspectives and fresh content to your audience. Whether you're still learning how to write a blog post or if you're already a blogging fan, here's what guest blogging is all about and how to write and send your own guest posts. However, it's understandable that many have wondered if blogging as a guest will harm their business or not. For example, I wrote a guest post for Zapier about how to increase website speed, which I constantly link to from other guest posts whenever I can.
So, if you have multiple guest posts that link to your website, you can link to those guest posts from other guest posts to improve their ranking. My suggestion would be to approach the process of disseminating your blog in a very strategic way, starting with the keywords you found earlier and with the publication you are addressing. It's your job to make sure that you don't post on these types of blogs or post spam content on your own blog. Keep in mind that if you find a note anywhere on the site that says “we don't accept guest posts”, don't waste your energy on it.
Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience, and building genuine relationships with other bloggers or companies. Try to include at least one relevant internal link to one of the company's previous blog posts in your guest post. Remember that the more people comment on and share your blog, the more popular your post will be in an SEO search. If your guest posts offer value (for example, if they address a key weak point in your audience or approach an idea from a new perspective), you might start to see your inbox filled with messages from readers.
Ultimately, developing a guest blogging strategy that encourages SEO boils down to providing genuine, useful, and relevant content to educate readers, not low-quality content used as a simple container for links to your website. Now that you have your content ideas planned out, it's time to find relevant posts and guest blog sites.
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