Your blog posts should be no longer than 300 to 400 words. Use 1 keyword in the title and 1 in the body. Make one important point on your blog, not several. Add a call to action at the end of your blog.
Before you start writing your blog post, make sure you have a clear understanding of your target audience. Find a keyword with few searches on Google (we recommend doing 10 to 150 monthly searches). These topics offer less competition and should therefore allow your new blog post to be ranked more easily. When you use this term in the tool, a list of related keywords will appear.
Scan the list and choose one with a lower search volume. For this example, we'll use “pipes under the sink” (1,400 monthly searches). For this example, we'll rely on “plumbing issues under the kitchen sink” (10 monthly searches). That is the topic of our first publication.
Think of tags as topics or categories, and choose between 10 and 20 tags that represent all the main topics you want to cover on your blog. Although I've never been the person who breaks the rules, I would like to start now to break the most commonly used rules for blogging. If you've heard of blogs but are a beginner and don't know where to start, the time for excuses is over. The school's formal writing rules tell you that the reader should always know what to expect; in the rules for writing blogs, not so much.
You've filled your blog post with all the optimized content you could, now it's time to publish it in your content management system. Blogs can help you build brand awareness, become a thought leader and expert in your industry, attract qualified leads and increase conversions. Blog posts allow you and your company to publish ideas, ideas and stories on your website about any topic. You should write your blog with the genuine intention of reaching your specific target audience with a message that will somehow make their lives better, not following popular stories and emulating nonsense because you think they will go viral or sell a lot of products.
You've got the technical and practical details, now it's time to write your first blog post. Blog posts don't have to be strictly informative, they can be full of interesting anecdotes and even humor if they serve to express your ideas. When you start writing the content of your blog, it's important that you divide the paragraphs into sections that make it easier for the reader to find what they need. Your post is published for everyone to see, so be sure to monitor its performance over time to see if your blog's publishing strategy works well enough to achieve your goals.
Writing good blogs for your company is one of the most valuable marketing techniques you'll find, but it's often forgotten. Blogs should answer questions and help readers solve a challenge they're experiencing, and you have to do it in an interesting way.
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